Eddy collaborated with TikTok to create the official AR effect for the 2024 Academy Awards, inviting audiences to rank their top three Best Picture nominees through a sleek, intuitive drag-and-drop experience. The activation elevated fan participation into a shareable, interactive storytelling moment — resulting in over 102,000 user-generated videos and significantly amplifying the Oscars’ cultural reach beyond the red carpet.
Read TikTok's press release of the campaign >
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